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Operational Excellence and industrial transformation advisory in the UAE

I have worked in UAE industry since 2009, in aluminium, defence and advanced technology, public-sector advisory and a technology start-up. I help leadership teams turn transformation priorities into operational results, through people and culture.

Experience in the UAE

Seventeen years in UAE organisations

  1. EDGE Group

    Vice President, BRIDGE Excellence & Process Industrialization · 2024–2026

    Transformed the Learning & Innovation Factory into BRIDGE, a Centre of Excellence covering Business Excellence, Process Industrialization, Capability Development, Technology and AI, Quality Assurance and External Engagement.

  2. Emirates Global Aluminium (EGA)

    Director, Business Transformation, Quality & Health · 2016–2020; Senior Consultant to Executive Leadership · 2020–2024

    Led enterprise-wide efficiency improvement, corporate innovation and management systems, and the company-wide COVID-19 emergency response that protected people and industrial continuity.

  3. Emirates Aluminium (EMAL, now part of EGA)

    Senior Manager, Business Systems and Lean Transformation · 2009–2016

    Developed Operational Excellence across manufacturing and support functions, deployed Hoshin Kanri, established Lean Manufacturing training and coached senior management.

  4. Excellence UAE

    CEO and Founder · 2013–2020

    Strategy, Operational Excellence and business transformation advisory. Client experience includes Schneider Electric, Toyota Tsusho, Dubai Police, Abu Dhabi Police and RTA.

  5. Gamium–DIDIT

    Chief People Officer, then Chief Operating Officer · 2021–2023

    Professionalised a technology start-up, from six founding partners to more than 25 people, aligning people, processes and technology with growth.

Results were achieved with the teams involved and are presented in their original organisational and time context.

Advisory

How I can help

  • Operational Excellence and Lean programmes

    Lean Manufacturing, Hoshin Kanri strategy deployment, problem solving, daily management and coaching for leadership teams.

  • Business transformation and governance

    Organisational design, decision rights, governance systems and performance management that connect strategy with daily work.

  • Centres of Excellence and capability building

    Learning and innovation centres, skills development and employee-driven improvement systems.

  • Technology, AI and digital adoption

    Assessing technology against operational needs and business value, then planning the capabilities and projects needed for adoption.

  • Sustainability and circularity in operations

    Integrating Lean, Industry 4.0 and Circular Economy through culture and leadership: the Digital Green Lean framework.

Sectors: aluminium and metals, manufacturing, defence and advanced technology, public services and technology start-ups. Engagements are agreed in scope with each organisation, in English or Spanish, online or face to face in the UAE.

Research foundation

Practice supported by research

I hold an International PhD, Cum Laude, in Business and Economics from the University of Oviedo. With Dr. Lucía Avella, I introduced Digital Green Lean in scientific research on the integration of Lean Manufacturing, Industry 4.0 and Circular Economy through culture and leadership, and developed its maturity model.

Discuss your prioritiesTake the DGL self-assessment